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Okta expands into new markets with governance and privileged access tools

Okta, the cloud-based id control corporate, introduced two new merchandise on Wednesday that carry it into new markets. First, Okta plans to roll out a brand new Privileged Get right of entry to Control (PAM) instrument to assist organizations protected vital infrastructure. Subsequent, it is introducing a brand new Identification Governance Management (IGA) instrument to ship self-service id governance inside of a company.

The advent of those new equipment, Okta says, will have to build up its Overall Addressable Marketplace (TAM) from $55 billion to $80 billion. Okta’s current trade within the Identification Get right of entry to Control (IAM) marketplace is split into two classes: Group of workers Identification and Buyer Identification. Okta’s contemporary Auth0 acquisition used to be a part of its plan to hurry up its expansion in Buyer Identification. 

The corporate sees new alternatives for expansion within the PAM and IGA markets, arguing that current equipment don’t seem to be well-suited for the complicated cloud environments that many organizations now rely on. 


“Conventional privileged get entry to control (PAM) answers end up to be too brittle to conform to the repeatedly converting useful resource and consumer varieties that include cloud-based DevOps organizations,” Okta mentioned in a press free up.

Okta Privileged Get right of entry to gives just-in-time, least privilege get entry to controls to protected vital infrastructure. 

The corporate already presented Complex Server Get right of entry to for an identity-centric option to privileged get entry to. With Okta Privileged Get right of entry to, Okta shall be including fortify for databases, packing containers, and home equipment, with further consultation seize and logging functions for compliance and auditing.


In the meantime, Okta Identification Governance gives self-service id governance and management for all customers throughout the prolonged undertaking thru a unmarried keep an eye on airplane. 

Okta contends that conventional IGA techniques have been designed for on-premises programs and infrastructure. Its product, against this, is designed for organizations that experience to regulate get entry to to numerous disparate programs. With the instrument, IT and safety can let end-users request get entry to to programs thru in style office equipment like Slack. Customers will also be robotically granted get entry to to programs in keeping with attributes, and get entry to is suspended robotically when their consumer standing adjustments in HR techniques. 

Each new merchandise will have to be to be had in Q1 of 2022. 

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