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Fossil launches its first smartwatch on the Qualcomm Snapdragon Wear 3100 platform

Fossil Recreation is the lightest, maximum colourful, sporty providing in Fossil’s wearable portfolio

November eight, 2018—Richardson, TX It’s with nice pleasure that Fossil logo publicizes its latest addition to our wearables collection: the Fossil Recreation Smartwatch. According to the lately introduced Qualcomm® Snapdragon Put on™ 3100 platform and the newly redesigned Put on OS through Google™, this watch boasts a number of new generation options together with prolonged battery existence, a brand new battery saving mode, enhanced ambient mode, built-in middle fee, NFC, and GPS functions. Because of its swish, ultra-light weight design, colourful silicone straps, and up to date generation, the Fossil Recreation is constructed to be your latest partner to reaching a balanced way of life for every type of well being and process fanatics.

Fossil Sport

Fossil Recreation

Moreover, this watch shall be a part of a brand new marketing campaign led through type, marathoner, and entrepreneur Candice Huffine. It’s with nice delight that Fossil selected Huffine to be the face of this marketing campaign as a result of she has impressed enthusiasts through spreading her message of positivity, inclusivity, and empowerment. Now not one to backpedal from a problem, it was once a dare that led Candice to enroll in her first race and embark on a health adventure that modified her existence. As Candice crossed the end line of the Boston Marathon and vowed to by no means inform herself she “can’t” ever once more. With a permanent non-public undertaking to empower girls to include their unique selves and love the outside they’re in, Candice has blended her two passions of style and game. Candice was once an excellent selection as an envoy for this colourful smartwatch, and reminds customers of the message that every one our bodies are excellent our bodies and everybody CAN!

“For a number of years, the well being and wellness business has been converging with smartwatch generation—and Fossil knew there was once an amazing alternative to supply a hooked up choice for the design-conscious shopper having a look to carry taste to their wrist. We all know our customers need versatility each of their process and their equipment, which is why we needed to carry a smartwatch to marketplace that could be a have compatibility for each taste,’’ says Steve Evans, EVP Fossil Workforce. “We are extremely excited so that you could be offering a colourful game smartwatch with unending customization and provided with newest Google and Qualcomm generation for a best-in-class shopper trip.”

Fossil Recreation launches with six colorways, two case sizes (41 and 43 mm respectively), and unending strap choices, offering customers with further generation in designs and kinds they have got come to be expecting from Fossil. The brand new nylon and aluminum case make this the lightest smartwatch so far and sits along 28 new silicone straps to provide the wearer unending colourful mixtures. Moreover, the Fossil Recreation smartwatch will area a larger battery (350 mAh), and the lately introduced Qualcomm Snapdragon Put on 3100 platform, which brings in new functions and extends battery existence.

“The smartwatch marketplace continues to develop at a fast tempo with extraordinary innovation within the business,” stated Pankaj Kedia, senior director, product advertising, Qualcomm Applied sciences, Inc. “During the last 3 years, Fossil and Qualcomm have collaborated intently to release a sequence of goods and feature led the Put on OS through Google smartwatch phase. The Fossil Recreation smartwatch represents our splendid efforts but made conceivable during the aggregate of Qualcomm’s global category Snapdragon Put on 3100 platform and Fossil’s creative pulse of the evolving shopper wishes. This smartwatch in reality represents the most efficient of generation, type, and health.”

Snapdragon Put on 3100 Platform
Using the newest Snapdragon Put on 3100 Platform, Fossil Recreation is helping shoppers reach greater than an afternoon’s price of battery existence within the complete smartwatch trip, and gives a brand new battery saving mode that provides an extra two days of telling time. So, whether or not you overlook your charger or simply make a choice to unplug at the weekends, battery saver is designed to stretch your watch battery to remaining till you’ll price once more. As tool trip continues to adapt, battery existence shall be additional optimized. The Snapdragon Put on 3100 platform complements the ambient mode making an allowance for an advanced consumer experience–select dials will leverage the brand new platform to show off colour and a sweeping 2d hand for extra dynamic taste.

Put on OS through Google Redesign
The developed Put on OS through Google design simplifies and improves the whole trip. With a handy guide a rough swipe, customers can now get right of entry to their knowledge sooner, obtain proactive lend a hand from the Google Assistant and get smarter well being training from Google Are compatible. Fossil has additionally created 3 hero watch faces that combine Google Are compatible to turn development in opposition to two new process targets, Transfer Mins and Middle Issues, which Google Are compatible designed in response to well being suggestions from the Global Well being Group and the American Middle Affiliation.

Moreover, with built-in sensor processing, middle fee, optimized connectivity, GPS, and NFC functions at the platform, the Fossil Recreation brings a wealthy set of options to the marketplace. Fast charging permits the smartwatch to be virtually totally charged inside an hour, serving to energy customers from day to nighttime. All watches will include new packages auto-installed, together with main streaming song provider, Spotify and peace of thoughts and protection app, Noonlight.

“As an early spouse of Put on OS through Google, Fossil has dropped at existence a various vary of gorgeous smartwatches that lend a hand folks keep on best in their day by day lives,” stated Stacey Burr, Vice President of Product Control for Put on OS through Google and Google Are compatible. “We’re overjoyed to spouse with Fossil to lend a hand folks lead more healthy lives with their newest Fossil Recreation Smartwatch and distinctive watch faces designed with Google Are compatible.”

With this new era of watch, Fossil showcases a singular, colourful tackle generation and redefining what it manner to carry process and stability in your way of life. The added purposes will give customers a 360-holistic approach to monitor all portions in their lives, whilst retaining true to the unique inventive spirit of cutting edge watch design that Fossil was once based on greater than 30 years in the past.

Options come with:

  • Nylon case, aluminum topring and pushers
  • 41 mm, 43 mm case measurement
  • Shocking touchscreen virtual show
  • 24+ hours battery existence (in response to utilization) + 2 further days in battery saver watch mode
  • Interchangeable straps and bracelets (18mm / 22mm)
  • Qualcomm® Snapdragon Put on™ 3100 Platform
  • Sensors: Middle Charge, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Gentle, Microphone
  • Powered with Put on OS through Google and suitable with iOS nine.three+ and Android™ four.four+ (with the exception of Pass version)
  • Attach by means of Bluetooth® generation
  • Wi-fi syncing + magnetic charging

This watch retails for GBP 249 and shall be in the stores beginning November eight on www.fossil.com and in choose Fossil retail retail outlets globally on November 12.

Android, Put on OS through Google, Google Are compatible, and different comparable marks are logos of Google LLC.

Qualcomm, Snapdragon and Snapdragon Put on are logos of Qualcomm Integrated, registered in the USA and different nations.

Qualcomm Snapdragon Put on is a made from Qualcomm Applied sciences, Inc. and/or its subsidiaries.

Fever PR
Chelsea Grey
T+44(zero)2077515413
Chelsea.grey@feverpr.com

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