page contents Lady Gaga is quietly working on a new beauty startup — and it already has Silicon Valley’s blessing and funding – The News Headline
Home / Tech News / Lady Gaga is quietly working on a new beauty startup — and it already has Silicon Valley’s blessing and funding

Lady Gaga is quietly working on a new beauty startup — and it already has Silicon Valley’s blessing and funding

Girl Gaga’s new startup — Haus Good looks — doesn’t but have consumers. However it already has the backing of one among Silicon Valley’s most sensible challenge capital companies for user startups.

Lightspeed Challenge Companions, the funding company that made early bets on corporations like Snap, Sew Repair and Jessica Alba’s Fair Corporate, has made an early funding in Haus Good looks, more than one assets have advised Recode.

The precise quantity of the funding may just no longer be realized, however an identical funding rounds led by means of Lightspeed have normally totaled between $five million and $10 million. Lightspeed spouse Nicole Quinn led the funding.

Haus Good looks — which is these days in “stealth mode” in startup parlance, or which has merely no longer but introduced in customary human parlance — is being run by means of CEO Ben Jones, the previous leader virtual officer at Fair Corporate and its offshoot Fair Good looks, assets mentioned. Girl Gaga — born Stefani Germanotta — is a founder, however any day by day position past that isn’t transparent.

The life of Haus Good looks was once first found out by means of the fame gossip website Blast, by way of a hallmark submitting. A spokesperson for Lightspeed declined remark for all events.

The funding comes at a time when different international feminine stars have became their superstar into product riches. Kylie Jenner of the Kardashian-Jenner extended family is price an estimated $900 million after spending the final 3 years hawking her Kylie Cosmetics make-up line to greater than 100 million fans throughout Instagram and Snapchat.

And Rihanna’s Fenty Good looks has been a destroy hit, thank you largely to a promise to provide cosmetics choices for “all pores and skin tones.” The emblem already has greater than 4 million fans on Instagram after launching lower than a yr in the past.

Past celebrities, funding in attractiveness startups is surging. Investment of privately held attractiveness corporations has totaled $555 million thus far this yr, already passing the 2017 full-year general of $531 million, consistent with analysis company CB Insights.

“Direct-to-consumer attractiveness manufacturers, which noticed the most important selection of offers in 2017 around the trade, are chipping away on the marketplace percentage of private care incumbents who’re responding with larger M&A process, incubator and accelerator methods, new in-store applied sciences, and extra,” CB Insights mentioned in a document at the trade previous this yr.

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