page contents Lyft’s new users skew younger than Uber’s – The News Headline

Lyft’s new users skew younger than Uber’s

No longer most effective is Lyft gaining on its larger rival Uber, that enlargement is pushed via younger other people, in step with new knowledge.

Just about 78 p.c of people that downloaded Lyft within the final six months are below 34 years previous, in step with SimilarWeb knowledge that appears at app installs from Google Play. When compared, 66 p.c of Uber’s app installations have been from other people 18-34. Correspondingly, 22 p.c of Lyft customers are 35 or older in comparison to about 34 p.c of Uber customers.

In fact, Uber has extra customers total so absolutely the collection of customers in the more youthful age workforce is most likely upper for Uber. However usually, having a more youthful consumer base is crucial indication of long term enlargement.

And Lyft’s day-to-day lively usership additionally has been rising. In a size that most effective contains Lyft and Uber — now not their smaller competitors Juno, By the use of and Get — Lyft had grown to 40 p.c of the marketplace proportion in April, in step with SimilarWeb. That’s in step with a declare the Lyft CFO made previous this week that the corporate has 35 p.c of U.S. ride-sharing marketplace proportion.

SimilarWeb does now not have day-to-day lively consumer numbers via age workforce.

2d Measure, an organization that analyzes billions of bucks price of anonymized debit and bank card purchases, had extra conservative estimates. In April, Lyft had 26.2 p.c of U.S. marketplace proportion, in comparison to Uber’s 71 p.c.

Some caveats: Obtain and usership knowledge don’t essentially imply gross sales. Additionally, iOS customers don’t seem to be integrated on this dataset so we’re extrapolating U.S. use from Android consumer conduct.

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