page contents Scopely taps former Facebook exec as new CMO – The News Headline

Scopely taps former Facebook exec as new CMO

Newsbrief: Ben Webley, Fb’s now former director of world advertising answers for video games, has ended his 3 12 months run with Fb and as a substitute joined up with Scopely because the mobile-focused company’s new leader advertising officer.

This hiring follows strikes from Scopely closing 12 months to make bigger its succeed in, in particular even though investment efforts to forge new partnerships and mergers & acquisitions.

Webley, additionally veteran of recreation firms like Zynga and Digital Arts, in the meantime will center of attention on overseeing promoting, advertising, consumer acquisition, and extra in his new position at Scopely.

“Ben brings deep revel in in gaming and cellular promoting in addition to stocks the similar entrepreneurial mindset and orientation towards excellence that Scopely is constructed upon,” reads a commentary from Scopely CRO Tim O’Brien. “He’s a seasoned chief whose revel in has equipped him a singular standpoint at the international video games advertising ecosystem, and we’re extraordinarily excited to have him sign up for our government staff.”

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